Your friend has 9,000–10,000 Funko Pops and no clean way to sell them. eBay and Mercari take fees, trigger 1099-K tax reporting, and offer zero control. This is a custom-built storefront — her brand, her rules, her prices — where every listing is automatically priced against Pop Price Guide (PPG) so buyers always know what they're getting. She runs the whole thing from her phone in about 60 seconds per listing.
She types the pop name or number. The site pulls the official Pop Price Guide description, value, and stock photo automatically. No manual data entry.
She slides to set her price above or below PPG value. Every listing shows buyers exactly how her price compares — builds trust and drives sales.
Each listing shows the PPG stock photo alongside the photo she takes from her phone. Buyers can toggle between them — proves the pop is real and in the described condition.
Real-time rates from USPS and UPS calculated at checkout. She prints the label, drops it off — done. No third-party shipping app needed.
Buyers can browse by series (Marvel, Star Wars, Disney, etc.), filter by condition, price range, or "Below PPG" deals. Designed to move inventory fast.
The listing tool is built for a phone. Search, price, photo, publish — all from her couch. No laptop required. Target: under 60 seconds per listing.
Password-protected. Nobody else can access it. Clean mobile interface.
The site hits the PPG database and auto-fills the name, series, description, estimated value, and a stock photo. She doesn't type any of that.
Drag left for below PPG, drag right for above. The site shows her exactly what badge buyers will see — "🔥 $12 Below PPG" or "At PPG Value."
Taps the upload box, takes the photo. That's the "proof" photo buyers see to verify condition.
Pop appears on the public storefront immediately. Buyers can find it, see both photos, pick a shipping option, and check out.
Payment comes in via Zelle or Venmo (no processing fees, no 1099-K from a platform). She prints the label, ships within a day.
| Phase | What Gets Done | Timeline |
|---|---|---|
| 1 | Foundation — domain setup, hosting, database, image storage, PPG API integration | Days 1–4 |
| 2 | Seller Admin — mobile listing tool, PPG auto-fill, price slider, photo upload | Days 5–9 |
| 3 | Buyer Storefront — browse grid, filters, product detail pages, shipping calculator | Days 10–14 |
| 4 | Checkout + Shipping — Shippo integration for label printing, order management | Days 15–18 |
| 5 | Launch — domain live, testing, walkthrough with seller, go live | Days 19–21 |
Platforms like eBay and Mercari are required to issue a 1099-K once sales exceed $5,000/year (dropping to $600 eventually). A custom site does not file that report on her behalf. By accepting payment via Zelle or Venmo Friends & Family (which are not subject to 1099-K reporting), she avoids that paper trail entirely. She should consult her accountant for full guidance — but this structure gives her the most control over how she handles her taxes.
This is a working mockup — click pops, see product pages, try the "Add a Pop" admin. It's the real thing, just with sample data.
junebugpops.keelpointconsulting.com